13 Emerging flexible packaging markets represent 20% of world demand, and counting

In a new study, PCI Films Consulting have identified thirteen emerging flexible packaging markets comprising of Poland, Russia, Turkey, Mexico, Brazil, India, Indonesia, Thailand, Vietnam, Saudi Arabia, UAE, Nigeria, and South Africa. Collectively these markets, valued at $14 billion, have grown by almost 70% since 2006 and now account for 20% of total world demand.

PCI’s report “Emerging Flexible Packaging Markets to 2016” is an in-depth, 200 page analysis providing converters, investors and purchasers with exceptional insight into these increasingly important flexible packaging markets.  

One of the key findings is that although a number of these emerging markets have been affected by the global economic downturn, they have weathered the crisis well, with demand growth averaging almost 11% per annum since 2006, led by countries including India, Indonesia, Brazil and Russia.  In general, all emerging markets have illustrated strong growth over the past five years, with only three of the thirteen posting overall growth  of less than 30% between 2006 and 2011.   

The report identifies the major driving forces in flexible packaging demand within these emerging markets including strong GDP growth, high population growth, liberalisation in a number of markets, continued urbanisation and the development of mass retailing. In addition, changing consumer lifestyles and increasing disposable incomes have encouraged the development of new convenient packaged food and non-food products.   

PCI’s new study includes statistics on national production, trade and consumption; profiles of more than 150 converters, and extensive information on end-use markets.  There is detailed data that illustrates market forecasts up to 2016, providing a complete ‘market map’ of these markets.   

Commenting on the publication, study author Steve Hillam says: “Strong and sustained growth over the next few years will see these 13 markets offering many investment opportunities for all those involved across the flexible packaging supply chain.  This is particularly the case in terms of building converter expertise in the faster growing added-value sectors, such as high barrier films and retort pouches.”  

PCI Films Consulting’s Emerging Flexible Packaging Markets Report is an invaluable tool to inform business planning, investment and future development. Based on original field research conducted through the first half of 2012, it is the most up-to-date and comprehensive report available in these emerging packaging markets.  This 200+ page report updates historical data and provides comprehensive market analysis and statistics for 2011, forecasts through to 2016 and includes more than 60 charts and tables.